St Patrick’s Day is already famous and celebrated around the world, but it still lags behind other holidays like Christmas and Halloween in terms of overall revenue generation for businesses. There’s no reason why it can’t be more lucrative though, and potentially even surpass the likes of Valentine’s Day and Mother’s Day.
There’s a huge opportunity for businesses to create more innovative offers and promotions around St Patrick’s Day, and a united global push could make it much bigger than it already is.
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St Patrick’s Day is Becoming a Bigger Global Event
There are few national holidays for patron saints that get the same attention as St Patrick’s Day, and the event is now well-known around the world. The great thing about it is that it’s celebrated by Irish and non-Irish people alike and has become known for being a day of merriment and camaraderie.
The internet has helped spread the word about the day even more, and social media has been an excellent way to share St Patrick’s Day parades and get-togethers. There has even been an increase in new trends on the day, including organised fun runs.
Some online businesses have taken the opportunity to run special promotions for St Patrick’s Day, and these are most notably found in ecommerce with lucky sales and discounts on green items. The event is also celebrated in the British casino market. That could be because Irish-themed games are hugely popular in iGaming, so it’s a great time to bring titles like Luck it Up! and Leprechaun Charms to the fore.
Extend the Celebration Beyond a Single Day
One of the best strategies in modern business is to extend existing special events for longer than a day. For instance, Black Friday was recently accompanied by Cyber Monday, which effectively created a long weekend of special offers and promotions online. Halloween is no longer thought of as a single day, with spooky seasonal deals often lasting the whole month of October.
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There’s no reason why St Patrick’s Day couldn’t become St Patrick’s Week, with the potential to then extend it to the whole month in the future. Through careful advertising over many years, businesses could bring in new traditions such as wider gift giving or St Patrick’s Day cards, leading to new ways to generate revenue from the occasion.
It could also be helpful to diversify more beyond the hospitality sector. Much of the revenue generated on St Patrick’s Day occurs in restaurants and pubs, but online industries have already shown that it can extend beyond this. Ecommerce sites need to run more dedicated campaigns in the leadup to the event, helping to garner even more attention and hype.
St Patrick’s Day is already lucrative, but it could easily grow into so much more in the future. Thanks to online businesses, more people are showing an interest in the celebrations. All it will take is a collaborative effort from businesses worldwide, and St Patrick’s Day could become as important as Halloween in the future.
