“mw customs” refers to MWCustoms Inc., a niche brand specializing in custom lighting and accessories for trucks and vehicles. This guide dives deep into their offerings, reputation, installation tips, and more.
What is MW Customs?
MWCustoms Inc. (often stylized MW Customs) is a U.S.-based company that designs, manufactures, and sells custom lighting and accessory upgrades for trucks and performance vehicles.
Their specialty lies in RGBW/flow lighting, wheel lights, underglow kits, projector headlights, and vehicle-specific accessories (grilles, emblems, door handles).
The “mw customs” keyword is often used by enthusiasts seeking customization parts, installation advice, reviews, or comparisons.
Company Background & Credibility
1 Origins & Mission
MWCustoms positions itself as a brand driven by passion for vehicle aesthetics. From their “About Us,” they state:
“Here at MwCustoms, our goal is to deliver the best quality of lighting products in the truck industry while also ensuring the broadest selection.”
They also claim over 10 years of operation, serving a wide base of truck enthusiasts.
They support many SEMA (Specialty Equipment Market Association) builds, which gives them credibility in aftermarket automotive circles.
2 Reputation & Trust Signals
- Better Business Bureau (BBB): MW Customs is listed on BBB, but is not accredited.
- Social Media & Brand Presence: They maintain Instagram and Facebook pages (e.g. “MwCustoms KS”) identifying themselves as an “industry leader in custom lighting.”
- Video Content / Instructional Guides: For example, their YouTube video on installing a flow lighting harness demonstrates both expertise and transparency.
- User Reviews / Comments: On their site, they show reviews, though some product pages have few reviews (or none).
- Shipping & Contact Info: They list a physical address (Valley Center, Kansas), phone, and email.
While MW Customs is not a mainstream automotive giant, in the niche of custom lighting, they carry a recognized presence. As always, when purchasing, users should verify recent reviews, warranties, and seller credibility.
Product Lines & Key Offerings
MW Customs offers a variety of products. Below is a breakdown of their major product categories, features, and examples.
1 Lighting Products
These are the core of MW Customs’ catalog.
| Product Type | Description & Use Cases | Example Products / Models |
|---|---|---|
| Projector Headlights / LED Headlights | Replacement or upgraded headlight units with LED / projector tech | They offer 2009–18 Dodge Ram projector headlights, among others. |
| Underglow / Rock Lights / Wheel Lights | LEDs to illuminate underside, wheels, off-road scenes | RGBW wheel lights, LED rock lights, underglow kits. |
| Flow Lighting / RGBW Emblems | Dynamic, color-morphing LED accents for grilles, emblems, trim | They offer RGBW flow emblems and grille lighting. |
| Other Lighting Accessories | Bulbs, halos, fog lights, cab lights, 3rd brake lights, etc. | Under their “Accessories” catalogs. |
Example: Double Row RGBW Wheel Lights
One flagship item is Double Row RGBW Wheel Lights, priced around $468.75.
2 Accessories & Trim
Beyond lighting, they provide:
- Color-matched rain guards
- Running boards
- Door handles (switchback door handles, glow handles)
- Emblems & badges
- Interior ambient lighting kits
- Open-box / discounted items
These help vehicle owners customize aesthetic elements without full lighting overhaul.
3 Custom & Paint Services
Interestingly, MW Customs also offers paint and body services, with claims of over 40 years of combined experience in automotive paint.
They market “MW Customs Standard Labor” — a service offering, not a physical product.
They emphasize:
- VIN-based paint matching
- Professional prep, clear-coating, blending
- Durable, weather-resistant paint systems
This makes them more than just parts sellers; they also function partly as a custom shop.
How MW Customs Compares to Competitors
To understand when “mw customs” is the right choice, it helps to benchmark against competitors in the custom lighting / aftermarket space.
1 Strengths of MW Customs
- Niche specialization: They focus heavily on lighting and custom aesthetics, which can translate into domain expertise.
- Range & diversity: They carry many product lines, from simple bulbs to complex flow lighting systems.
- DIY support: Their installation content (videos, guides) helps users take on do-it-yourself projects (e.g. flow lighting harness install video).
- Custom-shop services: Paint and body work add to their credibility for full custom work, not just parts.
- Community and styling appeal: Their presence in SEMA, social media branding, and visual showcase help them attract enthusiasts.
2 Weaknesses / Risks to Consider
- Warranty & returns: Some items (e.g., custom-built ones) are non-returnable.
- BBB status: Not being BBB-accredited may raise buyer caution among some users.
- Shipping / lead time: Custom or made-to-order items may take 6–10 weeks.
- Support consistency: As with any niche aftermarket vendor, support depends heavily on responsiveness and product reliability.
- Price: Custom lighting and accessories often come at premium cost. Some may find third-party alternatives cheaper (though possibly lower quality).
3 Price, Quality & Warranty
- Price: Their lighting kits and parts often run in the hundreds of USD—representing high-end customization.
- Quality: Their marketing emphasizes attention to detail, durability, and aesthetic finish.
- Warranty / Guarantees: Their contact page outlines return and warranty policies: custom / pre-built items have limited returns; shipping mistakes may be handled but returns often at customer’s cost.
Installation Tips & Best Practices
If you’re a DIYer exploring “mw customs” lighting kits, here are best practices to ensure a successful install.
1 General Principles
- Always disconnect battery before working on vehicle wiring
- Use fuse protection inline to prevent shorts
- Route wiring away from heat sources and moving parts
- Use grommets or protection sleeves where wires pass through metal
- Test each component before final mounting
- Label wires or take photos for easier reconnection
2 Example: Installing a Flow Lighting Harness
MW Customs provides a YouTube tutorial: “How to Install MwCustoms Flow Lighting Harness.”
Key steps include:
- Mount the control module in a dry, secure location.
- Route wiring harness along vehicle frame rails or behind trim.
- Connect power (to battery or fused ignition circuit).
- Tie into trigger wires or switch circuits as directed.
- Test LED strips/emblems before final securing.
- Use zip-ties or adhesive mounts to fasten cleanly.
By following their guidance, even a moderately experienced hobbyist can handle many installs.
3 Tips by Product Type
| Lighting Type | Specific Tips |
|---|---|
| Wheel Lights / Underglow | Ensure clearance from debris, avoid tire contact. Check waterproofing (IP ratings). |
| Projector Headlights | Adjust aiming after install; ensure sealing to prevent condensation. |
| Emblems / Flow Lighting | Use strong mounting adhesive and double-check polarity before finalizing. |
| LED Strips | Use flexible adhesive tape backs (3M tape) or mounting brackets. |
Customer Experience & Support
A key aspect of assessing MW Customs is how they serve customers beyond just the product.
1 Shipping, Returns & Warranty
From their contact & policies pages:
- In-stock orders: processed within 1–3 business days
- Made-to-order items: lead times of 6–10 weeks
- Shipping methods: USPS, UPS (domestic U.S. & Canada)
- Returns & Exchanges:
- Pre-built/custom items often not returnable
- Unopened items may be eligible for store credit
- Return shipping generally at customer’s cost unless error on their end
- Inquiries are expected to be answered in 1–2 business days.
2 User Feedback & Reviews
While MW Customs shows some user reviews on their product pages, visibility is modest.
Some comments or praise appear on social media posts.
As with many aftermarket niche players, community review sites, forums, and YouTube build videos can provide more candid impressions.
SEO & Marketing Lessons from MW Customs
From an SEO / content perspective, “mw customs” offers lessons for niche brands.
1 Keyword Strategy & Content Depth
- The base keyword “mw customs” is narrow, but can be expanded with long-tail phrases:
- “mw customs lighting kits”
- “mw customs flow emblem install”
- “mw customs wheel lights review”
- Their product categories (e.g. “RGBW wheel lights,” “projector headlights”) allow content hubs around subtopics.
- They publish installation tutorials (video content), which both help users and improve on-page SEO (rich media).
2 Branding & Community
- They position themselves as lifestyle/enthusiast brand (with swag, social media, SEMA presence).
- Using Instagram, Facebook, and YouTube helps them maintain relevancy in automotive communities.
- Encouraging build showcases, customer photos, and user-generated content enhances trust and engagement.
3 Trust & E-E-A-T Elements
To meet Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), MW Customs incorporates:
- Expertise: Publishing installation guides and demonstrating technical knowledge
- Experience: Over 10-year track record, working in SEMA builds
- Authoritativeness: Citing product use, collaborating in builds, presence in niche circles
- Trustworthiness: Clear policies, contact addresses, customer support channels
If you are building content around “mw customs,” replicating these elements (guides, user content, transparency) will help.
Future Trends & Opportunities
Understanding where the vehicle customization and lighting industry is heading can help MW Customs evolve.
- Smart / IoT LED integration: More lighting controlled by smartphone apps or voice assistants.
- Adaptive / dynamic lighting: Lighting that responds to road conditions, speed, or vehicle state.
- Greater modularity: Easier plug-and-play kits with universal fits or better compatibility.
- Sustainability & energy efficiency: More efficient, long-lifespan LEDs, with eco-friendly materials.
- Augmented reality & preview tools: Tools that let users preview lighting setups virtually before purchase.
If MW Customs invests in these, they can maintain an edge in innovation.
When you publish, replace these placeholders with actual internal URLs or titles.
FAQ (Frequently Asked Questions)
Here are common questions about mw customs, along with detailed answers.
Q1: Is MW Customs legit?
Answer:
Yes — MW Customs is a legitimate niche brand operating in the custom automotive lighting space. They maintain a physical address in Valley Center, Kansas, provide contact emails & phones, and have operated for over 10 years.
However, they are not BBB-accredited, which is not uncommon in specialized aftermarket businesses.
As with any purchase, it’s wise to check recent reviews, ask about warranty, and possibly test a smaller order first.
Q2: What does “flow lighting” mean in MW Customs’ products?
Answer:
“Flow lighting” refers to LED circuits where light appears to flow or move along a strip or path—creating dynamic, animated effects (e.g. chasing, sweeping).
MW Customs integrates flow lighting in emblems, grille accents, light bars, and LED strips. These products often allow for multiple colors (RGBW) and customizable patterns via control modules.
Q3: Can I install MW Customs products myself?
Answer:
Yes, many MW Customs lighting kits are designed for DIY installation, provided the user has moderate automotive/DIY experience. They offer video tutorials (e.g. flow lighting harness install) and wiring guides.
However, some installations (especially in tight engine bays or complex wiring setups) may require professional help. Always follow:
- wiring best practices
- fuse protection
- mounting precautions
- testing before finalizing
If you are uncomfortable with electrical work, a reputable shop is advisable.
Q4: What is the average lead time for custom orders?
Answer:
For in-stock items, MW Customs claims processing within 1–3 business days.
For made-to-order or customized items, they estimate a lead time of 6–10 weeks.
So if you need parts for a scheduled build or show, plan well in advance.
Q5: Does MW Customs ship internationally (e.g. to Pakistan)?
Answer:
Their stated shipping options primarily cover U.S. and Canada via USPS / UPS.
They do state “We Ship ANYWHERE” in some of their promotional or video content (e.g. in their YouTube video description).
However, overseas shipping may incur high costs, customs duties, or longer delivery times. If you’re in Pakistan (or elsewhere), be sure to:
- verify shipping rates and carrier options
- calculate import duties/customs
- confirm compatibility (voltage, wiring standards)
- request tracking and insurance
Q6: What kind of warranty or return policy does MW Customs offer?
Answer:
- Custom or pre-built items are often non-returnable..
- Unopened standard items may qualify for store credit, subject to approval. .
- Return shipping is usually the customer’s responsibility unless MW Customs made an error.
- They aim to respond to customer communications within 1–2 business days.
Always read the specific product’s warranty clause before purchase.
Q7: Are there alternative brands to MW Customs worth considering?
Answer:
Yes. The aftermarket custom lighting / LED space has several competitors. When considering alternatives, compare:
- build quality & longevity
- warranty & support
- price vs features
- community / user reviews
- integration / compatibility
Some competing brands may specialize in niche subcategories (rock lights, grille lighting, full lamps). Using “mw customs vs [other brand]” articles can help users decide.
Conclusion
mw customs is a well-established brand in the niche of custom automotive lighting and accessories. Whether you’re a truck enthusiast, a DIY hobbyist, or building a show vehicle, MW Customs offers a broad catalog of lighting, trim, and custom services.
While there are trade-offs (e.g. return policies, lead times, warranty clarity), their strength lies in specialization, community appeal, and the ability to help users realize bold creative visions for vehicle customization.
