The Rise of Local Influencers: Hyper-Targeted Influence
Local influencers are transforming the nature of brand-real audience reach in a more relevant-reaching era where reach is not as key as relevance. Since algorithms are now congested and users more selective, who they trust, the influence is now becoming more localized and closer to home, to creators that know the culture of that region, what is needed, and how the community behaves.